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Social Media Automation: A quick start guide for beginners

social media automation

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Author: Daniel Knowlton 222  111

The following blog will provide a step by step, quick start guide on how to use Social Media automation. Social Media automation allows any business to have the time to use Social Media Marketing to help achieve its objectives. The number 1 tool for Social Media Automation is Buffer.

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Buffer is your magic box which you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever worry about when they will be posted, it’s all taken care of by Buffer for you.

If you want to know what content you should be posting and how to find it, download my free ebook via the link below;

The Ultimate Quick Start Digital Marketing Guide for Beginners

Buffer is better than other tools because instead of you picking the date and times for each post, they are pre-set already (by you). Once you add content and click ‘add to queue’ it will automatically schedule the content for the next available time slot.

Use these 3 simple steps to set up and use Buffer;

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Sign up to buffer by entering one of your social media login details and then connect your social media accounts (you can connect 4 separate accounts with the free version).

buffer 1

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Next, you need to create a posting schedule for each of your social media profiles. Start with your first account by clicking on the relevant icon on the left (in my case I started with Twitter). Click on the schedule tab and then add however many scheduled posts you would like to be set each day.

Check out my Social Media 2015 Posting frequency and timing Guide in my ‘Ultimate Quick Start Digital Marketing Guide fir Beginners’ free ebook for optimum posting tips.

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Note: On the free plan you can only queue 10 posts for each account at once. Bare this in mind as setting too many posting times will mean a constant need to keep filling up your buffer with content.

For example, if you set the maximum of 10 scheduled posts a day for one social media account, this would mean that at the end of every day you would need to fill up buffer with 10 new sets of content. I stick to a schedule of 3 scheduled tweets per day with Twitter as this gives me just over 3 days’ worth of automated content at a time.

Repeat this process for the rest of your accounts by clicking their icons on the left hand side of the screen.

Note: Social media sites such as LinkedIn only require an average of 5 posts per week. This means your maximum of 10 scheduled posts at a time will last a whole 2 weeks.

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Now you need to add content to buffer. Click on the ‘content’ tab, then ‘queue’ and then simply enter your post. You can add an image with the camera icon or link to any kind of content. Just above the textbox there will be icons for the social media accounts you synced with buffer. Click on the accounts you would like the post to go to (in the example below I have only decided to share the post with Twitter.

Once you have added your content you have 3 options in regards to when it will be posted;

1. Add to Queue: this will add the post to the next available slot in your schedule that you set up in step 2.

2. Share now: This will share the content immediately.

3. Schedule post: Here you can choose any date and time to schedule the post.

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It is as simple as that. Your posts will be scheduled for your customised times. All you need to do now is keep your buffer topped up.

If you found this blog useful or have any questions or comments please comment below and share it with your network!

Download The Ultimate Quick Start Digital Marketing Guide for Beginners (FREE EBOOK)

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